Wednesday, March 08, 2006

An anti-Hummer stand...

Seems a bunch of indie rock bands have taken an anti-Modby/Sting stand by turning down lucrative deals to sell the rights to their tunes for use in a Hummer commercial. Bands and performers have historically amped up sales and exposure of their music (brand) by selling rights to songs for use in big ugly commercials. Looks like the "sellout" trend has created a "green" ethical backlash...check the article out
LINK
Galli

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